The society aims to federate students around beekeeping. The wider cultural objective of the society is to raise awareness of honeybee colony losses and to educate GSA students about the importance of this insect within our ecosystem.
The society is dedicated to sharing knowledge of beekeeping through practical and theoretical approaches. The long terms aims of the society seek to engage student creativity and GSA resources to develop the society into a long term social enterprise run by students. By selling honey and bee related artefacts at the GSA Shop, the society endeavours to become self sustaining, creating further opportunity for students to develop brand marketing, product design and communication design.
