Callum Young – bubblegumPINK 18th January, 2016

This video installation by Callum Young is centered around his film PINKseduction that’s based on ideas of compulsion, sexual desire and greed. Using an apple as a symbol of the mundane, Callum attempts to create feelings of discomfort and a sense of arousal by immersing it in pink liquid and utilising various sensory techniques. A Binaural Beat, an auditory illusion, created a slight sonic vibration in the room with dual frequency tones (40hz and 128hz) chosen to give a sense of removal and subjection. An overwhelming smell of bubblegum was also present to create an environment that Callum describes as bubblegumPINK.